Persephone’s partners have backgrounds in restructuring and investing, where they have proven capability at identifying, preserving and creating value in businesses undergoing transition or with values masked by discontinuities
Transition can mask value due to:
Financial stress
Strategic shifts among competitors, customers and suppliers
Disruptive new technology
Strategic misdirection
Government regulation
Persephone’s partners have found that companies in transition not only have masked value, but may also have hidden potential for value-added strategic transformation
As a result, Persephone is seeking control positions in businesses that are not simply undervalued, but that also have the potential for radical additional value creation through a transformation that might include: business model re-alignment, strategic alliances, turnarounds, roll-ups, new ventures, or recapitalization
